逻辑回归
项目简介
本项目包含两个 SmartPLS 4 以 逻辑回归示例。
示例 1
第一个示例关于工业品客户满意度。本项目包含 Festge and Schwaiger (2007) 研究中的数据，涵盖来自 12 个国家 281 位公司代表的回答。该研究旨在开发一种由 15 个构念和 52 个题项组成的新客户满意度测量工具。Sarstedt 等 (2009) 在原始模型的扩展中使用了该数据集，采用了有限混合 PLS (FIMIX-PLS; Hahn et al., 2002; Sarstedt et al., 2011) 来处理未观测异质性。
示例 2
第二个示例来自 Hair 等 (2018) 的教材。该教材示例的数据包含 100 个观测值。
参考文献
Festge, F., & Schwaiger, M. (2007). The Drivers of Customer Satisfaction with Industrial Goods: An International Study. In C. R. Taylor, & D.-H. Lee (Eds.), Advances in International Marketing - Cross-cultural Buyer Behavior, Vol. 18 (pp. 179-207). Bingley: Emerald.
Hahn C., Johnson M.D., Herrmann A., & Huber F. (2002). Capturing Customer Heterogeneity Using a Finite Mixture PLS Approach. Schmalenbach Business Review, 54(3), 243-269.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2018). Multivariate Data Analysis, 8th Ed., Cengage: London.
Sarstedt, M., Ringle, C.M., & Schwaiger, M. (2009). Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods?. Journal of Business Market Management, 3(3), 185-206.
Sarstedt, M., Becker, J.-M., Ringle, C.M., & Schwaiger, M. (2011). Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS. Schmalenbach Business Review, 63(1), 34-62.