企业声誉模型
项目简介
本项目包含用于 偏最小二乘结构方程模型 (PLS-SEM) 的企业声誉模型样本 (Eberl & Schwaiger, 2005; Schwaiger, 2004)。数据 (344 个观测值） 来自德国手机行业。
PLS-SEM 入门教材 (Hair et al., 2022) 的 PLS-SEM 高级议题教材 (Hair et al., 2024) 均使用企业声誉模型作为偏最小二乘结构方程模型 (PLS-SEM) 方法所有案例应用的示例。
参考文献
Eberl, M. & Schwaiger, M. (2005). Corporate Reputation: Disentangling the Effects on Financial Performance. European Journal of Marketing, 39(7/8), 838-854.
Hair, J.F., Hult, G.T.M., Ringle, C.M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 3rd Ed., Thousand Oaks, CA: Sage.
Hair, J.F., Sarstedt, M., Ringle, C.M., & Gudergan, S.P. (2024). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Ed., Thousand Oaks, CA: Sage.
Schwaiger, M. (2004). Components and Parameters of Corporate Reputation: An Empirical Study. Schmalenbach Business Review, 56(1), 46-71.
Sarstedt, M., Ringle, C.M., & Iuklanov, D. (2023). Antecedents and Consequences of Corporate Reputation: A Dataset. Data in Brief, 48, 109079.